The demand for the ‘Made in India’ products has risen after the post covid era. Consumers have gone vocal for local brands and there has been seen a rise in the purchase of indigenous products.

Agree, the pandemic of 2020 created a lot of challenges for businesses across industries. The supplies of raw materials were drastically hampered. We were even lacking the PPE kits and N95 masks when the first few cases of Covid-19 were detected. The economy was badly affected. But, while most of the country saw it impossible to gather their wits and make sense of our dwindling economic state, we all, as a community understood the importance of the small as well as large-scale businesses around us.

The Government too showed its determination and willingness to support the Micro, Small and Medium Enterprises(MSME’s) and for this collateral-free loans were offered to them. In addition to this, the government also agreed to share the risks associated with the credit. Furthermore, to make the domestic businesses ‘Atmanirbhar’(Self-Reliant), the government of India imposed high tariffs on imported products so that the local manufacturers are not discouraged.

The stimulus provided by the government of India inspired the collective consciousness of the citizens of India and they started to look for the products having barcodes starting with 890 before purchasing the products. The feature of this barcode is that it identifies that the product is made in India.

The whole idea behind this movement is that we inspire an entrepreneurial spirit amongst Indian youth. Along with this, also provide a helping hand to small, medium and large sizes of businesses. While the government has significantly increased the tariff on imports, it has drastically reduced the taxes on the production of commodities in India. This has brought in various major international brands to our country and uses it as a production centre. The biggest example of this is the arrival of Tesla Motors in India. We all saw how excited everyone was/is for these revolutionary cars to hit the Indian market even if it is an international brand.

The idea of being vocal for local is a rather simple one, support your community and the community will support the state, which in turn will support the nation which will ultimately support you. It ultimately asks us to ponder over a simple thought, if we, as a community of businesses and consumers don’t support each other, then who would?